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we. love. pre-production.
Here are some examples of
the pre-visualization that we do at chozadoor creative...
Grammarly: Writing Done Right
Written/Directed by Stanley Crenshaw and Sam Russell
Storyboards by Matthew Pearson
Advertisement # 1: Exorcise/Exercise
A mother's son is being very loud when she is trying to work out. She decides to send him a text asking him to quiet down because she is "exorcising" realizing her error with Grammarly she transports into a dream world where an exaggerated retention of this error takes place. She snaps back into the real world where Grammarly helps her correct her error.
A short-form advertising campaign for the spell-checking software, Grammarly. Through the literary device of homophones, the comically relatable mother-son relationship between the two main characters, Lucas and Patty, unfolds using Grammarly to identify and correct spelling errors.
Grammarly: Writing Done Right
Written/Directed by Stanley Crenshaw and Sam Russell
Storyboards by Matthew Pearson
Advertisement #2: Male/Mail
A son is trying to text his mother from the other room to see if she can bring in the "male". Realizing his grammar error with Grammarly he is transported into a dream world where an exaggerated retention of this error takes place. He snaps back into the real world where Grammarly helps him correct her error.
Grammarly: Writing Done Right
Written/Directed by Stanley Crenshaw and Sam Russell
Storyboards by Matthew Pearson
Advertisement # 3: Deer/Dear
A mother is trying to get her son to start the car from another room when she ask to '"start the car deer" then she transports into a dream world where an exaggerated retention of this error takes place. She snaps back into the real world where Grammarly helps her correct her error.
Old Grandad Whiskey: Worth Risking It All
Written/Directed by Stanley Crenshaw
Storyboards by Matthew Pearson
A plan before you shoot on the day is essential to instill confidence in the crew. You can always pivot, variate, and redesign. But when you already have a drawn-out visual plan it is much easier for everyone's creative talents and collaboration to shine.
In the midst of Prohibition-era New Jersey, a daring mob boss and his crew risk everything to traffic liquor taken from a pharmacy. But when a routine operation turns into a tense showdown with the law, loyalties are tested and the true cost of their risky venture is revealed.
A plan before you shoot on the day is essential to instill confidence in the crew. You can always pivot, variate, and redesign.
But when you already have a drawn-out visual plan it is much easier for everyone's creative talents and collaboration to shine.
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